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“I consider trust and confidence in our customers to be the most important.” The bold aspirations of Jang-ho Chu, the CEO of Wasu Agricultural Chemical Company in Cheorwon-gun, Gangwon-do, reveal his sincere consideration for farmers.
Wasu Agricultural Chemical Company, located in Wasuri, Cheorwon-gun, Gangwon-do, has been contributing to the development of agriculture in Cheorwon-gun since it first opened in 1992 based on honesty and trust, and has been fully fulfilling its role as a partner to farmers in the production of high-quality agricultural products, such as Cheorwon Odae rice, which is considered the best in the country.
President Chu opens his store at the time farmers start their farming work, visits each household individually, and conducts thorough, customized consulting for each farm by personally checking for disease and pest outbreaks and farming work.
Mr. Lee, a cucumber farmer in Mahyeon-ri, Cheorwon-gun, expressed his deep trust, saying, “I trust President Chu even more because he comes out in person every morning to check on my greenhouse and take care of it so meticulously.”
Visiting farms has become a daily routine. However, for President Chu, all of this was not familiar from the beginning. Whenever he felt like giving up, he kept on managing his business with the thought that “this is my own farm that I am building myself,” and today, he is receiving great trust from customers.
'How to control pests and diseases most effectively' is the part that CEO Jang-ho Chu is most concerned about and always researches. He visits farms frequently and consults with them to find a method. CEO Chu's know-how in quick and accurate pesticide prescriptions is accumulated right here.
Wasu Agricultural Chemical CEO Jang-ho Chu, who is performing true farming consulting while standing at the center of the farming situation in Cheorwon-gun, where the cultivation area of high value-added greenhouse horticultural crops such as cucumbers, tomatoes, and paprika is rapidly increasing these days, said, “The cultivation area of greenhouse horticultural crops that replace rice farming is increasing, which is helping a lot in increasing farmers’ income. That means I have a lot more to study,” emphasizing the importance of improving greenhouse horticultural crop cultivation technology.
President Chu, who said, “I feel most rewarded when farmers see high incomes thanks to the pest control I prescribed,” amid the current climate change where diseases and pests are rampant, pledged to continue to seek ways to maximize farmers’ income based on a thorough on-site sales spirit.

Reporter Kim Jeong-tae - Friday, August 29, 2008, 2:37 PM